I lead design strategy for the Institutional websites for Cengage.
I oversaw the design of the new website, making sure it aligned with the Food Bank’s new brand standards. Using Wordpress, I also helped design & code some of the more image-heavy pages. Click here to view the entire website.
Unique visitors who donated via the website went from 9% to 13% and the average gift from first time donors went from $166 to $179 after the redesign.